Debt and taxes will be main London 2012 legacy, say public - with charities losing out

Submitted by artfulrobot on
  • Public think big business most likely off-track ‘winner’ at 2012 Games, but say it should be sports organisations, schools and charities
  • Whilst 92% can’t name a single charity associated with the Olympics, only 56% are unable to likewise name a company - Lloyds TSB coming top
  • Public feel sports and youth causes most deserve any Olympic charity dividend, with religion least deserving
  • “Public appetite for greater off-track ‘Olympic Spirit’ - for less big business, more big heart and charitable soul”, sa

Ripe fruit: Are charities still yet to untap the full potential of LGB supporters?

Submitted by Anonymous (not verified) on

As the visibility and confidence of LGB consumers has grown and continues to grow in the UK, conventional marketing wisdom has been highlighting the potential for brands to engage with these audiences. Trends in the commercial sector show an increasing number of brands attempting to speak directly to LGB audiences and tailoring products or services to them. Have charities kept up? Previous analysis by nfpSynergy of National Statistics data revealed that same-sex-couple only households give less of their income away to charity than mixed-sex-couple only households[fn]nfpSynergy, 2007.

The Generation Game: Age and charity support

Submitted by Anonymous (not verified) on

At our most recent ‘Insights’ event we investigated the ways that different age groups engage with different charities. Some of our attendees’ discussions afterwards raised an interesting question – to what extent are these generational differences due to ‘life-stage effects,’ and to what extent are they due to ‘cohort effects’?

Royal British Legion, RSA and Comic Relief head charity social media league table

Submitted by artfulrobot on
  • Top UK charities “punch above weight” re Facebook, Twitter and YouTube - compared with private sector giants.
  • “Social media is ‘the great leveller’ in communications, with many smaller charities outshining larger ones – some even excelling huge retailers and big business” says Saxton

The Royal British Legion, RSA and Comic Relief are the top three UK-based charities with the largest “social media presence” - in terms of Facebook, Twitter and YouTube engagement - according to a major briefing out today.

Prince William adjudged “charity champ” by public, but Kate Middleton yet to make her charitable mark.

Submitted by artfulrobot on
  • Public see “charity support” as core royal function, saying new royal couple should focus philanthropic efforts on the young, war veterans and the homeless.
  • “In public eye, royals need charities just as charities need royals.

Child issues dominate top public concerns tackled by charities

Submitted by artfulrobot on
  • 5 of the top 10 of a wide range of issues of greatest public concern that are tackled by charities are child-related
  • Public seemingly least naturally concerned about issue of sensory impairment, and the impact of drink
  • “Public worries about children and young people from a variety of angles, fuelled by media delivering related stories,” vies nfpSynergy’s Joe Saxton

Half the ‘top ten’ of a wide range of issues of greatest public concern that are tackled by charities are child-related - according to new data

Understanding Misunderstood Youth

Submitted by artfulrobot on

nfpSynergy has created this report to contribute to the knowledge of charities, policy makers and community organisations work¬ing to support young people involved with and affected by street violence, explore the facts about young people’s involvement in street violence and identify the groups most at risk and examine the solutions proposed by charities and not-for-profit organisations working to sup¬port young people with their needs and aspirations to prevent them becoming offenders.

Public more likely to see small charities as “friendly” but “amateur”, large ones as “professional” but “wasteful".

Submitted by artfulrobot on
  • “Small, local charities especially well-placed to harness goodwill of loyal hardcore donors,” vies nfpSynergy’s Molyneux

The public are more likely to perceive smaller charities as being “friendly” but “amateurish”; and larger ones as being “professional” but “wasteful”, according to data out today. However, smaller charities may just have the edge - from a “loyal hardcore” - when it comes to attracting donors.

Scottish donations for Scottish beneficiaries, Scots increasingly urge during downturn

Submitted by artfulrobot on
  • Men, the better-off and the young spearhead growing Scottish desire for charity to stay “at home”
  •  “Scottish charities should stress local spend and identity to boost domestic donations”, vies nfpSynergy’s Baker

As the economic lull has worn on, the Scottish public has increasingly felt that charitable donations made north of the border should also be spent there, according to new data out today. 

Subscribe to Social Trends