Public more likely to see small charities as “friendly” but “amateur”, large ones as “professional” but “wasteful".

Submitted by artfulrobot on
  • “Small, local charities especially well-placed to harness goodwill of loyal hardcore donors,” vies nfpSynergy’s Molyneux

The public are more likely to perceive smaller charities as being “friendly” but “amateurish”; and larger ones as being “professional” but “wasteful”, according to data out today. However, smaller charities may just have the edge - from a “loyal hardcore” - when it comes to attracting donors.

Scottish donations for Scottish beneficiaries, Scots increasingly urge during downturn

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  • Men, the better-off and the young spearhead growing Scottish desire for charity to stay “at home”
  •  “Scottish charities should stress local spend and identity to boost domestic donations”, vies nfpSynergy’s Baker

As the economic lull has worn on, the Scottish public has increasingly felt that charitable donations made north of the border should also be spent there, according to new data out today. 

Charities now drive moral agenda, research shows

Submitted by Madelyn Dorsey on
  • Bullying, discrimination and buying the fruits of child labour: amongst activities that society adjudges most immoral
  • Cohabitation and sex before marriage: amongst least unethical activities, say public
  • “Charities working at front line of moral relevancy, tackling what public deem to be our ‘modern-day sins’”, claims Saxton

Charities and campaigners are tackling the activities society most deems unethical, whilst issues still vexing many religions have less moral relevancy - according to new data

Number of Scots giving to charity down 8 percentage points year-on-year: Scottish men and the middle-aged notably thrifty

Submitted by Madelyn Dorsey on

“Recession has made Scots philanthropically cautious” although “dip in giving may have flattened out”, vies nfpSynergy’s Baker

The number of Scottish people claiming they “donated to charity in the last 6 months” has dipped from 79% in April 08 - before the full felt force of the economic downturn - to just 71% in April 09, according to new data out today. Scottish males and the middle-aged (35-64 year olds) seem to have fronted the slump.

Help seeking behaviour in young adults

Submitted by artfulrobot on

This in-depth report, produced for the Vodafone Foundation, looks at how young adults seek help, and how charities can meet their needs. The report collates relevant knowledge and presents it in a practically focused way, with case studies and useful tips. We hope that the report will help local and national not-for-profit organisations in their support work with young adults, and improve the way organisations communicate with and provide services to this audience.

Donor outlook less gloomy amongst core supporters, research shows - negativity from existing non-donors may overly darken the picture

Submitted by Madelyn Dorsey on
  • Those more likely to say they either have given less, or will give less, to charity during an economic downturn are less likely to have given anything anyway!
  • Charities should focus on their actual core donor pool, which remains resilient - especially amongst regular DD/SO donors - survey finds
  • “Charities should identify and woo their core donors, ignoring non-donors claiming to give less than the nothing they actually give,” urges nfpSynergy’s Baker

The propensity of hardcore non-donors to say they

Paid or unpaid? That is the question. Or how the public is more likely to think that trustees are paid than fundraisers

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A representative sample of the UK population was asked to identify which of a variety of groups involved with charities was paid or unpaid. The results showed that while the public was right about whether directors and chief executives were paid (around 90% thought they were definitely or probably paid) far less accuracy was seen for trustees and fundraisers (only 8% thought trustees were definitely unpaid and only 6% thought fundraisers were definitely paid). Indeed more thought that trustees are paid than fundraisers.

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