The Generation Game: Age and charity support

Submitted by Anonymous (not verified) on

At our most recent ‘Insights’ event we investigated the ways that different age groups engage with different charities. Some of our attendees’ discussions afterwards raised an interesting question – to what extent are these generational differences due to ‘life-stage effects,’ and to what extent are they due to ‘cohort effects’?

Royal British Legion, RSA and Comic Relief head charity social media league table

Submitted by artfulrobot on
  • Top UK charities “punch above weight” re Facebook, Twitter and YouTube - compared with private sector giants.
  • “Social media is ‘the great leveller’ in communications, with many smaller charities outshining larger ones – some even excelling huge retailers and big business” says Saxton

The Royal British Legion, RSA and Comic Relief are the top three UK-based charities with the largest “social media presence” - in terms of Facebook, Twitter and YouTube engagement - according to a major briefing out today.

Prince William adjudged “charity champ” by public, but Kate Middleton yet to make her charitable mark.

Submitted by artfulrobot on
  • Public see “charity support” as core royal function, saying new royal couple should focus philanthropic efforts on the young, war veterans and the homeless.
  • “In public eye, royals need charities just as charities need royals.

Child issues dominate top public concerns tackled by charities

Submitted by artfulrobot on
  • 5 of the top 10 of a wide range of issues of greatest public concern that are tackled by charities are child-related
  • Public seemingly least naturally concerned about issue of sensory impairment, and the impact of drink
  • “Public worries about children and young people from a variety of angles, fuelled by media delivering related stories,” vies nfpSynergy’s Joe Saxton

Half the ‘top ten’ of a wide range of issues of greatest public concern that are tackled by charities are child-related - according to new data

Understanding Misunderstood Youth

Submitted by artfulrobot on

nfpSynergy has created this report to contribute to the knowledge of charities, policy makers and community organisations work¬ing to support young people involved with and affected by street violence, explore the facts about young people’s involvement in street violence and identify the groups most at risk and examine the solutions proposed by charities and not-for-profit organisations working to sup¬port young people with their needs and aspirations to prevent them becoming offenders.

Public more likely to see small charities as “friendly” but “amateur”, large ones as “professional” but “wasteful".

Submitted by artfulrobot on
  • “Small, local charities especially well-placed to harness goodwill of loyal hardcore donors,” vies nfpSynergy’s Molyneux

The public are more likely to perceive smaller charities as being “friendly” but “amateurish”; and larger ones as being “professional” but “wasteful”, according to data out today. However, smaller charities may just have the edge - from a “loyal hardcore” - when it comes to attracting donors.

Scottish donations for Scottish beneficiaries, Scots increasingly urge during downturn

Submitted by artfulrobot on
  • Men, the better-off and the young spearhead growing Scottish desire for charity to stay “at home”
  •  “Scottish charities should stress local spend and identity to boost domestic donations”, vies nfpSynergy’s Baker

As the economic lull has worn on, the Scottish public has increasingly felt that charitable donations made north of the border should also be spent there, according to new data out today. 

Charities now drive moral agenda, research shows

Submitted by Madelyn Dorsey on
  • Bullying, discrimination and buying the fruits of child labour: amongst activities that society adjudges most immoral
  • Cohabitation and sex before marriage: amongst least unethical activities, say public
  • “Charities working at front line of moral relevancy, tackling what public deem to be our ‘modern-day sins’”, claims Saxton

Charities and campaigners are tackling the activities society most deems unethical, whilst issues still vexing many religions have less moral relevancy - according to new data

Number of Scots giving to charity down 8 percentage points year-on-year: Scottish men and the middle-aged notably thrifty

Submitted by Madelyn Dorsey on

“Recession has made Scots philanthropically cautious” although “dip in giving may have flattened out”, vies nfpSynergy’s Baker

The number of Scottish people claiming they “donated to charity in the last 6 months” has dipped from 79% in April 08 - before the full felt force of the economic downturn - to just 71% in April 09, according to new data out today. Scottish males and the middle-aged (35-64 year olds) seem to have fronted the slump.

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