Donor outlook less gloomy amongst core supporters, research shows - negativity from existing non-donors may overly darken the picture

Submitted by Madelyn Dorsey on
  • Those more likely to say they either have given less, or will give less, to charity during an economic downturn are less likely to have given anything anyway!
  • Charities should focus on their actual core donor pool, which remains resilient - especially amongst regular DD/SO donors - survey finds
  • “Charities should identify and woo their core donors, ignoring non-donors claiming to give less than the nothing they actually give,” urges nfpSynergy’s Baker

The propensity of hardcore non-donors to say they

Paid or unpaid? That is the question. Or how the public is more likely to think that trustees are paid than fundraisers

Submitted by artfulrobot on

A representative sample of the UK population was asked to identify which of a variety of groups involved with charities was paid or unpaid. The results showed that while the public was right about whether directors and chief executives were paid (around 90% thought they were definitely or probably paid) far less accuracy was seen for trustees and fundraisers (only 8% thought trustees were definitely unpaid and only 6% thought fundraisers were definitely paid). Indeed more thought that trustees are paid than fundraisers.

Public trust in charities slumps nine points, 2006-2007

Submitted by Madelyn Dorsey on
  • Scarce 2 in 5 British adults claim they trust British charities, according to latest figures (July 2007)
  • Only the BBC and the Banks seem to have taken a bigger institutional battering
  • Lower social grades (DEs), 55-64 year olds and those in Yorks/North East spearhead dip in confidence
  • Sector should adopt “clear communications strategy” and stop being “ostrich-like”, counsels Saxton

Public trust in charities slumped 9 percentage points (from 51% to 42%) between Sept 2006 and July 2007,

Getting the Message Across

Submitted by artfulrobot on

Not for profit think-tank nfpSynergy has teamed up with The ImpACT Coalition to produce a free, short, practical report and guide that will empower charities to formulate and communicate simple messages, including pithy pub facts, needed to dispel a range of debilitating misperceptions their stakeholders may have, both about themselves and the wider third sector.

Disgusted or delighted? What does concern the public about charities? March 2004

Submitted by artfulrobot on

A representative sample of the UK population was asked to think about charities and the work that they do and pick up to five issues from a prompted list that they found 'off-putting, worrying or irritating'. The biggest single response was 'concerns about the amount that goes to the charity' - 68% and only 5% of respondents said nothing irritated or concerned them.

Trusted but misunderstood- November 2002

Submitted by artfulrobot on

Is the public falling out of love with charities? Those operating within the voluntary sector may feel concerned that today's public are growing increasingly sceptical about charitable activity. As a result, there is much discussion about the need for tighter regulation of charities in order to inspire greater public trust and confidence and therefore future financial success.

The Future of Homelessness

Submitted by artfulrobot on
The future is an uncertain place when you are working with a phenomenon that is as complex and changeable as homelessness. This briefing aims to help homeless agencies to understand the significance of the key social, political and economic forces that affect their work so that they may be better prepared for what is to come.
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