We’ve been running research with children and young people for years at nfpSynergy, but in the last few months we launched Families Insight, expanding this research to include parents. This allows us to examine how exactly families interact and engage with charities.

Our findings have revealed some interesting dynamics within the family unit, underscoring why the family is such a valuable audience for many charities. In this blog, I’ll take you through a few of the things we’ve learned.

We would like to thank our clients and partners for inspiring us to keep researching the topical issues in the sector. As part of our Social Investment programme we regularly produce Free Reports and feed our finding back to the sector so any charity regardless its size or sector can find something useful. Here are the 12 popular reports this  year.

Charities face tough battles ahead on campaigning with many MPs – particularly Conservatives – new research shows. Two thirds of Conservative MPs think that the charity sector is too political, and one third think that charities should not campaign in Parliament at all.

What is the best way to provide care to a stranger? Anna Chistyakova explores available options and possibilities to help a homeless person and finds herself overwhelmed, yet is not convinced what she should be doing as a giver

Five priorities charities need to get correct if their brand is to reach its full potential.

Two thirds of people think that charities spending money on rebranding or London offices are wasting donations, new research shows. The study, published by research consultancy nfpSynergy, reveals that people feel websites and advertising are a better use of vital funds, while half prefer it when charities are run by volunteers.

Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.