What is the best way to provide care to a stranger? Anna Chistyakova explores available options and possibilities to help a homeless person and finds herself overwhelmed, yet is not convinced what she should be doing as a giver
Five priorities charities need to get correct if their brand is to reach its full potential.
Two thirds of people think that charities spending money on rebranding or London offices are wasting donations, new research shows. The study, published by research consultancy nfpSynergy, reveals that people feel websites and advertising are a better use of vital funds, while half prefer it when charities are run by volunteers.
Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.
Changing name is a huge decision for a charity. Getting it right can secure the long term future of a charity and boost awareness, reputation and income. Getting it wrong can be an expensive disaster and too often the decision is made without the proper care or research. Many charities have changed their name before and it’s a decision many more will go on to face.
With this in mind, we've written this free report to offer our thoughts and experiences. It looks at all of the following key questions:
In 2006, we wrote a first edition of Getting the Message across, but eight years later it is clear that the gap between how 21st century charities work and how the public think they work remains substantial. In response to the resurgent public debate about charity expenditure, executive pay and a host of other broader trust issues, nfpSynergy held three focus groups earlier this year with charity donors of a range of professional backgrounds and ages.