Let’s stop reinforcing the donor stereotype
Understanding localism in the devolved nations – what can charities learn from local campaigns?
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Peter Dawson
How do charities appeal directly to the communities they operate in? The past two years have given us abundant scope to view how charities have interacted with the localities around them. Grassroot charities were at the heart of the COVID-19 response, displaying their agility and knowledge of the areas they covered to help the most vulnerable people affected by the pandemic. But what of larger charities – how do some of these organisations connect with local bases?
Three key findings from our recent charity engagement research with LGBTQ+ individuals
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Our blog this week highlights three key findings from our latest charity survey with individuals who identify as LGBTQ+, including faviourite charity causes, levels of trust in charities and other institutions, and whether charities are seen as supporters of the LGBTQ+ community.
Driving inclusivity in your communications by getting to know your audience
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Our blog this week shares some of what we've learned from our research with Minority Ethnic and LGBT+ audiences since we started polling these groups on behalf of charities in 2019.
The Donation Deficit: How the pandemic has shaped charity donations
We've published a mini-report sharing our data on the way that the pandemic has affected charity donation patterns.
Mental health and Covid: Will public awareness turn into money or action?
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The events of the past year have brought mental health to the forefront of national conversation. This week's blog shares some of our research around mental health, and speculates on what the future of mental health causes might look like in the UK.
Only the lonely: how the pandemic has changed attitudes towards older people
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Loneliness is at the forefront of the public’s mind when they think about old age; but loneliness is not limited to older people. Our blog explores the impact of Covid-19 on older people charities, with a focus on how the issue of loneliness can be leveraged.
What our research reveals about two of the most successful charity brands of 2020
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We examine the characteristics of two charities who have performed well during the pandemic, and suggest what other charities could learn from them.