The recipe for attention-grabbing messages: TURF analysis
This week's blog looks at a technique to identify the most focused and coherent messages for your organisation.
This week's blog looks at a technique to identify the most focused and coherent messages for your organisation.
Exploring the gender divide among UK charity supporters.
Some campaigning teams may dream of mobilising the kind of action and support we've seen for the Extinction Rebellion movement; but what is a movement, and how can campaigning charities hope to start one? Can the loose limbed and disruptive nature of movements fit in with the strictures of traditional charity models?
Almost two years ago, the Fundraising Preference Service (FPS) was launched. This blog explores a little of what we have heard from the sector about the take-up of the service and what this tells us about communication in the sector.
Joe Saxton explores what full transparency might look for charities.
Trust in Irish charities has been steadily declining since 2013 and this blog explores how to keep your supporter base alive when the sector around you struggles.
ACEVO and nfpSynergy are partnering to provide ACEVO members and nfpSynergy clients with a comprehensive understanding of trust, and how it relates to charities. With this series of reports we hope to give you are a more nuanced understanding of what trust is and why it is important for your charity. In this first report, we will look at how trust in the charity sector has performed over recent years, how the public disclosure of bad practice has affected it (which demographics in particular have seen the biggest falls) and which charities are more likely to be trusted.
As Pink Floyd once said: 'Money - it's a hit'. This sentiment remains the same in our society, but the way we use money has changed significantly since this lyric was penned in 1973. Our blog this week asks - what does an increasingly cashless society mean for charities, and how can they adapt in this changing environment?
Supporter motivation can seem complex and abstract. This week's blog identifies five core strategies for motivating supporters- and how they can be utilised in the third sector.