ACEVO and nfpSynergy are partnering to provide ACEVO members and nfpSynergy clients with a comprehensive understanding of trust, and how it relates to charities. With this series of reports we hope to give you are a more nuanced understanding of what trust is and why it is important for your charity. In this first report, we will look at how trust in the charity sector has performed over recent years, how the public disclosure of bad practice has affected it (which demographics in particular have seen the biggest falls) and which charities are more likely to be trusted.

As Pink Floyd once said: 'Money - it's a hit'. This sentiment remains the same in our society, but the way we use money has changed significantly since this lyric was penned in 1973. Our blog this week asks - what does an increasingly cashless society mean for charities, and how can they adapt in this changing environment?

Supporter motivation can seem complex and abstract. This week's blog identifies five core strategies for motivating supporters- and how they can be utilised in the third sector.

Joe Saxton has been watching the show for research purposes only (of course) and now shares his findings.

The Love Island villa and its residents have already taught us so much – here’s three lessons just for charities buzzin’ this summer. 

Concerns about individual physical health are a greater worry for people than their financial security. 

For faith-based charities, a common challenge is attracting supporters who are not necessarily religious or belong to a specific denomination. From our research in November 2017, we have been able to draw out some interesting findings that could help faith-based charities think about how to do this differently and effectively.

We are happy to find a general warmth towards religious/faith-based charities. Across Britain, 3 out of 10 people in Britain are very likely or quite likely to support them if it was a cause they believed in.

Healthcare professionals are important gatekeepers in linking patients with the relevant charities for their needs. Our past research has shown that 69% of the public agree that they would be more likely to go to a charity for information about a health condition if a nurse, GP, or consultant recommended it[1]. This emphasises the essential role that healthcare professionals play in getting people to access key information and services from charities.

But what are healthcare professionals looking for when they refer to charities?