Supporter motivation can seem complex and abstract. This week's blog identifies five core strategies for motivating supporters- and how they can be utilised in the third sector.

Joe Saxton has been watching the show for research purposes only (of course) and now shares his findings.

The Love Island villa and its residents have already taught us so much – here’s three lessons just for charities buzzin’ this summer. 

Concerns about individual physical health are a greater worry for people than their financial security. 

For faith-based charities, a common challenge is attracting supporters who are not necessarily religious or belong to a specific denomination. From our research in November 2017, we have been able to draw out some interesting findings that could help faith-based charities think about how to do this differently and effectively.

We are happy to find a general warmth towards religious/faith-based charities. Across Britain, 3 out of 10 people in Britain are very likely or quite likely to support them if it was a cause they believed in.

Healthcare professionals are important gatekeepers in linking patients with the relevant charities for their needs. Our past research has shown that 69% of the public agree that they would be more likely to go to a charity for information about a health condition if a nurse, GP, or consultant recommended it[1]. This emphasises the essential role that healthcare professionals play in getting people to access key information and services from charities.

But what are healthcare professionals looking for when they refer to charities?

We continue tracking the level of trust in the UK charity sector. This report presents the data from 2017 along with the historical data going as far back as 2006.

 The experience working with nfpSynergy on our survey was excellent throughout – with pro-active, expert project delivery, great customer service, and fascinating, actionable results.

Tamsin Seymour, Head of Supporter Marketing (UK) at Compassion in World Farming