Ben Roberts

Has the rise of social media eclipsed the role of journalism within the charity sector?

The way that charities communicate with MP's has evolved significantly during the Covid-19 pandemic. Are we now moving into an all-digital era of communication?

We conducted 24 telephone interviews with charities in the last week to find out what life is like for them and their organisations at this time. Find out what they told us.

This week's blog is a think piece from Joe Saxton. Opinionated and provocative as ever, Joe argues that the charity advancements in digital we have seen are not enough to warrant the use of the word 'revolution'.  Is Joe a naysayer, a truth teller, or a little bit of both? Read the blog and let us know what you think.

When nfpSynergy found out that only 5% of the charity sector’s advertising spend was used on the internet, compared to 46.2% of the UK’s total advertising spend, (see our Ad Infinitum report) we wanted to know more. Using findings from our February 2018 Charity Awareness Monitor, we delve into understanding the sector’s relationship with social media, current best practice examples and possible challenges arising.

In a classic scene of late 90s cinema, Cuba Gooding Jr commands Tom Cruise – the film’s eponymous hero Jerry Maguire, a sports agent desperately trying to save his last remaining client – to ‘show me the money’. In other words, Gooding Jr’s character needs cold, hard proof of his agent’s commitment.  

It is perhaps a truism of our time, but accountability has never been more important to the charity sector, and in general. There is a growing appetite amongst the general public to, proverbially speaking, be shown the money.

Greenpeace are the latest charity we've seen adopting virtual reality to engage and inform their supporters. After giving it a go, Aisling Buckley reflects on the highs, lows, and the future of VR in the charity sector.