Blog
Our blog is where we share what we're learning; from our tracking data, our bespoke research, and our day-to-day work with charities across the UK, Ireland, and Canada. You'll find analysis of public attitudes, fundraising trends, brand strategy, funder relationships, and the policy issues shaping the sector, alongside guest posts from people doing interesting work in the charity world. We publish weekly, and everything here is free.
Seven questions to plan your 2027 research around
Fewer people are giving to charity and media recall is dropping. But legacy income is set to rise and MPs are more receptive to policy challenges. Ahead of our webinar on Wednesday 4 November, Co Director Tim explores seven critical questions every charity leader should ask when planning for 2027.
Are AI tools recommending your charity?
Big-name charities might dominate traditional search, but AI assistants are recommending surprising, lesser-known alternatives based on third-party data rather than official websites. We talk through the nfpResearch benchmark to show how charities truly appear in AI search—and what they can do about it.
Stop trying to be different. Start being distinctive.
Our team tells you more about how to build loyalty and grow your brand using our new tool the Brand Voice library alongside our nfpBrand research. Learn more about what the Brand Voice library does and how it works.
