When we started the process of creating a new website last Autumn we asked you, the people who visited our website what you liked and didn’t like about the old site. To be honest you damned us with faint praise. Nothing was terrible (though accessibility was an issue). When we probed a bit deeper people had problems finding what they were looking for. Our crown jewels, the host of free reports we have produced over the years, were difficult to search for by topic or by author or by anything else for that matter.

From our side we had also problems. We struggled to measure downloads of our reports and work out which were the most popular. The colours of the website always felt a bit too washed out, like a colour palette that had been through the washing machine too many times. So we have sharpened and brightened our colour palette and then updated our logo with those new colours: we now need to roll that new logo out across the company.

Another change we wanted to implement was a more compact, more ‘interesting’ home page. Our old home page with our strapline emblazoned across it in what one reviewer described as ‘ransom note’ script rarely changed, and when it did the changes were too hard to find. One of the changes is what you are reading now, our new Insights Blog. We want to have small bite-size chunks of our research, our thoughts and our insights on a regular basis. Implementing this will be our greatest challenge. We have an average of 1.8 degrees per employee, so our tendency is to write five words, when actually two would do. We hope you like what we have done. Please let us know what you think by leaving a comment below.

Joe Saxton and the nfpSynergy team