GDPR: The change that charity donors want
Many thanks, your reports are always very useful and informative.
Just read the nfpSynergy report GDPR: The change that charity donors want and was really impressed with the content and the very simple ad clear messages that donors are saying about their data and charities. This report is a great place for all sized charities to start thinking (if they haven't already) on the implications and the processes they need to put in place to comply with the General Data Protection Regulation when in comes into force next year
Very helpful report, thanks!
Amazing that there are more people who would welcome more letters/post from charities than would welcome increases in other channels of communication. Also interesting that there's only 2% points difference between those who think they get too many charity phonecalls as charity emails given that the former is far more intrusive while also holding the potential to be more personal in a good way.
Opt-in is going to dramatically reduce organisations' ability to develop relationships with new supporters. While I am pleased to see the increase in control it gives us as individuals, I suspect (as backed up in report) that people won't realise how much the existance of the charity they just supported depends on being able to make appropriate contact with supporters. Interesting that people believe this "doesn't apply to them"; yet understanding of the effectiveness of other marketing techniques, such as targetted ads based on your personal data, is recognised by the public.
The higher moral expectations of charities mean the bigger disappointment when charities seem to have misused data. A useful reminder that the motivations of charity staff and how the roles are defined are key to its success.
Interesting that there is no obvious privacy statement on this page when you've required me to input my details in order to download the report - so, what do you intend to do with my personal data in line with GDPR?
You can find our privacy statement here: https://nfpsynergy.net/about/privacy-policy
It is listed in the drop down menu under the 'About' section, and also in the blue section at the bottom of this (and every) page. We are currently reviewing it to be in line with the upcoming GDPR. Please get in touch at firstname.lastname@example.org if you would like to ask some more questions.
Helpful for planning of GDPR
Interesting to see I could only download the report by providing a name and email address with a preticked box to send me a weekly newsletter !
Thank you for pointing it out, Martin, we have changed this now.
Just read your GDPR report. I was most impressed by the contents and simplicity of the language used by nfpSynergy which will definitely appeal to many as it's relatively jargon free. Thank you very much for sharing this report. I am sure it will be used by many as a guideline to what lies ahead and also help charities put sustainable systems in place well before GDPR comes into force next year. Best wishes.