This is a report we wrote to compare the "social media presence" (index reflecting Facebook ‘likes’, Twitter ‘followers’ and YouTube ‘subscribers’) of all UK charities.

• Appeals to existing donors - method most reliant on cheques, and adjudged of greatest concern to anxious fundraisers
• Negative comments from fundraisers regarding the proposed abolition of cheques outnumber positive comments by 30 to 1

• Top UK charities “punch above weight” re Facebook, Twitter and YouTube - compared with private sector giants.
• “Social media is ‘the great leveller’ in communications, with many smaller charities outshining larger ones – some even excelling huge retailers and