The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy's experience in tracking charity brands over time.
 

The role of trust in fostering and sustaining public engagement - for both individual charities and the sector in general - drawing on recent nfpSynergy data and analysis.

A look at generational differences in charity engagement and the socio-economic changes influencing patterns of engagement over people's lifetime.

• However, young people remain generally ‘cautious’ and ‘picky’ re charity celebrity endorsers - especially as they get older
• “A charity courting youth support must recruit just the right celeb to woo its target age and gender”, vies nfpSynergy’s Saxton