Show and tell: a Best Practice Guide to portraying beneficiaries and service users
This is the first in a series of guides from CharityComms, the sector communciations body. It was written by our Driver of Ideas, Joe Saxton, as part of his role as Chair of CharityComms. Portraying beneficiaries was picked as the first topic because it’s an area that creates plenty of problems without there being sufficient guidance on how to tackle them.