Why celebrity endorsements are still essential to charities
As celebrity endorsement is questioned across the sector, this blog explores this complex relationship between charity and celebrity.
As celebrity endorsement is questioned across the sector, this blog explores this complex relationship between charity and celebrity.
The C word: Christmas of course! Tips on creating an outstanding Christmas campaign
Where do charities stand in relation to growing concerns over climate change? How should charities respond? With media attention increasingly focussed on environmental issues, and public frustration with perceived inaction culminating in grass-roots protests, Peter Dawson explores how the public feel about climate breakdown and the role of charities in tackling it.
Our Facts & Figures reports are free, bite-sized offerings chock full of interesting statistics for the charity sector. In our latest report, we're drilling down in to charities and their relationship with the UK Government. Download the full report below.
In the wake of Comic Relief announcing that they're moving away from using celebrities to front films, we're wondering - what could be wrong with inviting celebrities to advocate for your cause?
Joe Saxton went to visit FareShare last week at their London warehouse and sets out their latest campaign to try and reduce the amount of food waste in the UK.
Data from our research is used by charities in many different ways, with some adopting it as a core element in their campaigns. Skilfully incorporated into your campaign, relevant research facts can really make your message stand out, adding thousands of voices to support your own, but how can charities best go about this? This blog outlines four tips for adding research to support your campaign.
We continue tracking the level of trust in the UK charity sector. This report presents the data from 2017 along with the historical data going as far back as 2006.