Something we've learnt from our branding and communications research is the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.

The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.

We would like to thank our clients and partners for inspiring us to keep researching the topical issues in the sector. As part of our Social Investment programme we regularly produce Free Reports and feed our finding back to the sector so any charity regardless its size or sector can find something useful. Here are the 12 popular reports this  year.

Over the years I have found your reports and guides to be the most insightful and valuable strategy tools I have ever come across. I’ve directly used your analyses of fundraising portfolios, branding strategies, organisational visions and missions and others to shape the direction of my work and organisation.

I can’t tell you the clarity and value your insights have added to my work, and the contribution it has made to our success and ultimately the beneficiaries we serve.

As it's the season of goodwill, we're giving away The 12 Insights of Christmas. They look at some of the key issues facing the charity sector and include research, interviews and advice from charities and from us. Unwrap our 12 free reports just in time for Christmas.

I was really impressed with the depth of understanding and focus on this project. One of the things that stood out was that during the research Jo got in touch to ask if we could change our creative to match the findings, which was incredibly useful and demonstrated an excellent level of attention and customer service.

The nfpSynergy team demonstrated both a professional and empathetic approach with the parents they interviewed and as such was able to gain their confidence and gather some very insightful material. I found working with them very helpful and supportive enabling us to overcome some difficult logistical and timescale challenges.

I'm a big fan of nfpSynergy. They provide the strongest opinion pieces in our sector.

Adrian Sargeant - Robert F. Hartsook Professor of Fundraising, Indiana University

The not-for-profit sector is, by its very nature, innovative. Charities exist to respond to an unmet need or to drive change. But what does innovation actually mean? And what are charities really doing to develop innovation processes, cultures and, more importantly, results?