The future for fundraising is rich with opportunity
After the gloom of last week’s blog ‘Is fundraising f**ked?’ this week Joe Saxton looks at the potential for growth in charity income, and how and where it might come from.
After the gloom of last week’s blog ‘Is fundraising f**ked?’ this week Joe Saxton looks at the potential for growth in charity income, and how and where it might come from.
Joe Saxton reports on the future of fundraising and funding through the lenses of political, economic, social and technological factors
Football is very popular around the world, but the same cannot always be said of those who play and manage it at a professional level. Inflated wages, tax evasion scandals and transfer fees in the hundreds of millions are just a few of the reasons that for many, the sport leaves a bitter taste in the mouth.
Following the release of our new Major Donor Giving Research Report, our blog this week brings together 10 key points on major donor giving.
How do major donors decide which charities to support? Why do some wealthy individuals not give at all? Discover answers to these and more questions in this new report.
Our latest Ad Infinitum charity media spending report uncovered that direct mail still most important media for charities, TV is growing in importance, internet expenditure lags way behind other sectors, and more. Read our in-depth analysis of the report findings in this week's blog.
Following up from our original 'Ad Infinitum: charity advertising and media usage' report, we're pleased to publish our brand new report with up-to-date information on charity media spending.
Something we've learnt from our branding and communications research is the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.
This week's guest blog from Richard Turner (@ifundraiser) is an introduction to a new compendium from the Commission on the Donor Experience packed with fundraising guidance, tips and case stories from outstanding people and charities.
As supporter databases diminish due to changes required by the GDPR, charities may have to rely more strongly on fundraising events to keep supporters engaged and encourage donations.