Our latest Ad Infinitum charity media spending report uncovered that direct mail still most important media for charities, TV is growing in importance, internet expenditure lags way behind other sectors, and more. Read our in-depth analysis of the report findings in this week's blog.
Following up from our original 'Ad Infinitum: charity advertising and media usage' report, we're pleased to publish our brand new report with up-to-date information on charity media spending.
Something we've learnt from our branding and communications research is the importance of getting the message across to donors about how you're funded. Here we explore this using London's Air Ambulance as a case study.
This week's guest blog from Richard Turner (@ifundraiser) is an introduction to a new compendium from the Commission on the Donor Experience packed with fundraising guidance, tips and case stories from outstanding people and charities.
As supporter databases diminish due to changes required by the GDPR, charities may have to rely more strongly on fundraising events to keep supporters engaged and encourage donations.
Is our collective desire to 'be part of something' really on the decline? We're launching new large-scale research into membership for charities, so we've written this blog exploring factors affecting sign ups to various charity membership schemes. Can the charity sector hope to replicate the success of commercial membership schemes?
Greenpeace are the latest charity we've seen adopting virtual reality to engage and inform their supporters. After giving it a go, Aisling Buckley reflects on the highs, lows, and the future of VR in the charity sector.
Following a stint of bucket collecting for Plan International UK at Liverpool Street Station, our MD categorised the different types of people we encountered throughout the day. Discover the traits of 'the passionate one', the two different types of 'apologists', and everyone in-between in this week's comical blog!
The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.