Twenty challenges that the Fundraising Preference Service needs to cope with
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Falling at the first hurdle? Joe Saxton points out the many challenges ahead of the Fundraising Preference Service, and poses some tough questions.
The Fundraising Review proposed the introduction of a Fundraising Preference Service (FPS). The detail on how this would work is very sketchy, but the basic idea is that a person could ask for all direct charity communications addressed to them to stop. This blog tries to explore how this would work and what the implications might be.