In an attempt to better understand how levels of trust affect the third sector, we've started a new research programme to try and identify what exactly charities are trusted to do, and how they are trusted compared to other sectors.
How we give, who/what we give to, and how much we give - what effect will continued upheavals in our economic and political life have on these aspects of our lives?
We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.
Some key findings:
Interested in finding out about what the public think about the way charities report their impact and spending? You can find out exactly what was said in our focus groups on this topic when you download this free report.
What do the public think about the way charities report their impact and spending? We recently conducted three focus groups with charity-friendly members of the public to gauge their thoughts on a range of issues regarding charity reporting.
Following a stint of bucket collecting for Plan International UK at Liverpool Street Station, our MD categorised the different types of people we encountered throughout the day. Discover the traits of 'the passionate one', the two different types of 'apologists', and everyone in-between in this week's comical blog!
In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.
The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
With numerous organisations working towards similar goals, it is becoming increasingly difficult for charities to distinguish themselves. How to combat this? Create a brand with a clear personality that donors and potential donors are sure to connect with; but this is easier said than done...