The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

With numerous organisations working towards similar goals, it is becoming increasingly difficult for charities to distinguish themselves. How to combat this? Create a brand with a clear personality that donors and potential donors are sure to connect with; but this is easier said than done...

The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.

This week, our blog explores some of our statistics on public sentiment towards refugees and highlights the importance of the work that charities are doing to alleviate the refugee crisis.

We recently held focus groups comprised of donors across a range of ages, giving them the opportunity to have meaningful discussions on issues including trust in charities and perceptions of our sector. Discover what the donors thought and how it could impact your charity.

Research recently published by a global communications marketing firm seems to contradict the findings from our research last autumn which indicated that trust in charities was at the highest level since 2013. Why the disparity between their research and ours? In this week's blog, Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities and other bodies, with a focus on understanding the UK sector and different factors impacting on the public's trust.

In our latest free research, we explore the landscape of will and legacy donations for charities in the UK.

Polling companies were criticised for failing to correctly call Brexit and, more recently, the election of Donald Trump  - but how much of this criticism is fair? And who is really at fault - the pollsters, or those interpreting the polls?

Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Download the charts to find out more.