Found yourself feeling disheartened by unwavering brand awareness measures? This weeks blog discusses our tool, the Charity Brand Evaluator, which aims to look beyond awareness and reveals other dimensions of a charity brand such as personality, visibility and differentiation.
By the end of 2020, we found 1 in 4 people were concerned about their own mental health. Bringing these numbers to life, a member of the nfpSynergy team shares their experience of poor mental health during the pandemic.
This blog provides a snapshot of five Covid-19 related findings to come out of our latest Charity Sector Insight Research.
Did you know that Sunday 8th August is International Cat Day? In lieu (or mew) of this special occasion, we've prepared an extra special bonus blog exploring the myriad of ways that cat owners differ (or don't) from the general public, based on 15+ years of surveys with the general public.
nfpSynergy’s research about public and professional attitudes to Covid 19, the economy and the impact on charities.
This week's blog summarises 10 key findings from our 'Hidden But Vital: Charities and the Pandemic' report, just in case you're short on time.
Since it's been a prominent and reoccurring theme in the media, nfpSynergy were interested in exploring MPs’ attitudes towards charities beginning to acknowledge and address institutional and structural racism. Tapinder draws on evidence from recent events and telling data from our research which shows Conservative MPs are far less receptive to these charity actions. She touches on why this may be and what charities can expect.
Has pride month become a branded holiday for UK companies and organisations to commercialise awareness instead of taking real action to support the LGBT+ community? This week's blog reflects on the real meaning of pride, how brands use their colours and provides tips to charity brands that want to support the movement.
Our blog this week shares some of what we've learned from our research with Minority Ethnic and LGBT+ audiences since we started polling these groups on behalf of charities in 2019.
This week's blog takes a look at the different approaches that environmental charities take when communicating with the public about the urgency of climate change.