What do you picture when asked to visualise an average UK charity donor? Having a typical image in your mind isn’t necessarily wrong – after all, your charity might claim certain demographics as key supporters. What’s important, however, is not to let fundraising success with certain demographics give you tunnel vision when you’re next coming up with a fundraising or brand strategy.
Jo Fischl
Last month, we carried out a focus group discussion with a group of charity donors aged in their 50s to 70s. Charity was an important aspect of their lives; they have given at least £40 to charity in the past month, with some also volunteering time or fundraising to support various charities. Suffice to say, they were passionate about the causes and charities they supported. Today, we’re sharing some of the key themes we noted from our discussion with this group.
In April of this year, we announced the winners of nfpResearch's first ever Small Charity Research Award. One of the organisations we were thrilled to have selected is Muslim Charities Forum (MCF), a network of Muslim-led charities operating in the UK.
Alix Moussy
One of the most useful questions that we ask the public is about their levels of trust in various institutions. The figures that we get back are often very telling, revealing a lot about political and social attitudes. However, we’ve recently been seeing drastic shifts in public views towards certain institutions and services.
Ben Roberts
We’re living through a time defined by urgent environmental challenges. As a research organisation, we’ve established that the public are increasingly seeing the effects of climate change on a local and global level, and that there is a widespread feeling of powerless among them. This is where direct action groups have emerged, and have done so with the intention of putting some measure of control into the hands of the public.