The future for fundraising is rich with opportunity
After the gloom of last week’s blog ‘Is fundraising f**ked?’ this week Joe Saxton looks at the potential for growth in charity income, and how and where it might come from.
After the gloom of last week’s blog ‘Is fundraising f**ked?’ this week Joe Saxton looks at the potential for growth in charity income, and how and where it might come from.
Are charities losing out by failing to ensure more diverse trustees and supporters? Our blog this week looks at the spending power of BAME (Black, Asian and Minority Ethnic) people in the UK, and how much they are represented in charity governance and fundraising campaigns.
We've released some findings from our latest research with MPs, carried out after June's general election. Discover what MPs chose as their priorities for the charity sector, and if/how these differ between Conservatives and Labour.
The charity sector is abuzz as the implementation of the General Data Protection Regulation (GDPR) looms; but are charities giving enough consideration to how the public feel about this incoming change?
What would a 15-year-old say when asked to comment on how charities use social media to engage with young people? Find out in this week's blog!
This week's guest blog explores the importance of Customer Experience. Martin Jervis argues that charities can't hide behind terminology; ultimately, donors, beneficiaries, supporters, and volunteers are 'customers'. Therefore, they should be approached with strategic and tactical expertise; but unfortunately, this is scarce in the UK.
As supporter databases diminish due to changes required by the GDPR, charities may have to rely more strongly on fundraising events to keep supporters engaged and encourage donations.
According to the Charities Aid Foundation, girls are more likely to show an interest in working for a charity than boys; girls are also more likely to say that they intend to raise money for charities than boys.What are the implications of this supposed gender gap? How can we better engage boys and build a more equal support base from a young age?
Most of the work we publish contains some data from either quantitative or qualitative research. Evidence for our assertions is typically a pre-requisite before we create ideas or recommendations about what we think is happening.