Should a Charity care about the Customer Experience?

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This week's guest blog explores the importance of Customer Experience. Martin Jervis argues that charities can't hide behind terminology; ultimately, donors, beneficiaries, supporters, and volunteers are 'customers'. Therefore, they should be approached with strategic and tactical expertise; but unfortunately, this is scarce in the UK.

Mind the gender gap: how charities can engage boys and young men

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According to the Charities Aid Foundation, girls are more likely to show an interest in working for a charity than boys; girls are also more likely to say that they intend to raise money for charities than boys.What are the implications of this supposed gender gap? How can we better engage boys and build a more equal support base from a young age?

Work in Progress - The golden threads that run through strategies for mission delivery in not for profits

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Most of the work we publish contains some data from either quantitative or qualitative research. Evidence for our assertions is typically a pre-requisite before we create ideas or recommendations about what we think is happening.

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