Comic Relief: How the brand connected with Millennials and Generation Z

Submitted by Anonymous (not verified) on

Comic Relief acknowledged the challenge of keeping 16-24 year olds 'emotionally connected' in the run-up to this year's telethon. The way the charity chose to meet this challenge reflects a broader trend which can be observed among both profit driven and non-profit organisations - but how successful were they?

Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money

Submitted by Anonymous (not verified) on

The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

Random Control Trials for charities - another false dawn for evaluation?

Submitted by Anonymous (not verified) on

The RCT is often considered the gold standard for a clinical trial - but can this methodology be applied successfully in the charity sector for impact and evaluation measurement? Joe Saxton explores the challenges and complexities of trying to replicate this method.

Subscribe to Strategy