The Right Attitude
Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.
By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for. But researching, creating and implementing attitudinal segments are not easy or cheap exercises.
Strength in numbers; how independent hospices can raise more income from voluntary and donated sources to fund their work
In 2010, the think tank Demos published a report entitled ‘Dying for Change’ highlighting some of the challenges facing hospices in the future. Help the Hospices responded to this by setting up the Commission into the Future of Hospice Care to provide guidance, information and options for hospices to inform their strategic position and offerings in the next 10 to 20 years.
Awareness of charities begins at a young age
Patterns of adult charity awareness and engagement formed over teenage years, new research shows
"Some charities may spend the next 20 years trying to catch up with the brand awareness and levels of support being formed with others at school." Joe Saxton
Public prefer search engines to charities for information and advice
Charity websites and offices are the last resort for people needing support and advice
"Far from being people’s first port of call, it looks like charities could be the last. Some of them might need to rethink their strategy for making their offices and their websites more approachable." Joe Saxton
- We asked 1000 adults where they would go for advice or support on ‘financial difficulties’, ‘housing’, ‘social benefits’, ‘issues concerning elderly people’ and ‘being the victim of