What do the public think about the way charities report their impact and spending? We recently conducted three focus groups with charity-friendly members of the public to gauge their thoughts on a range of issues regarding charity reporting.
Is our collective desire to 'be part of something' really on the decline? We're launching new large-scale research into membership for charities, so we've written this blog exploring factors affecting sign ups to various charity membership schemes. Can the charity sector hope to replicate the success of commercial membership schemes?
Comic Relief acknowledged the challenge of keeping 16-24 year olds 'emotionally connected' in the run-up to this year's telethon. The way the charity chose to meet this challenge reflects a broader trend which can be observed among both profit driven and non-profit organisations - but how successful were they?
The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.
We recently held focus groups comprised of donors across a range of ages, giving them the opportunity to have meaningful discussions on issues including trust in charities and perceptions of our sector. Discover what the donors thought and how it could impact your charity.
An increasing number of charities are using smartphone apps to fundraise, provide services and connect with supporters. But - are apps feasible for all charities to utilise, and can the third sector hope to keep up with fast-paced and constant changes in technology and user expectations?
Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.