There has been a lot of focus in recent years on getting young people into volunteering, with less emphasis on encouraging volunteering among older age groups, despite the valuable skills this group has to offer. How can we change this?

We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.

Some key findings:

Charities trying to reach families are operating in a competitive market. Explore the channels that work most effectively when trying to reach parents/children, and read why building a support base from a young age could benefit your charity.

What do the public think about the way charities report their impact and spending? We recently conducted three focus groups with charity-friendly members of the public to gauge their thoughts on a range of issues regarding charity reporting.
 

Is our collective desire to 'be part of something' really on the decline? We're launching new large-scale research into membership for charities, so we've written this blog exploring factors affecting sign ups to various charity membership schemes. Can the charity sector hope to replicate the success of commercial membership schemes?

Comic Relief acknowledged the challenge of keeping 16-24 year olds 'emotionally connected' in the run-up to this year's telethon. The way the charity chose to meet this challenge reflects a broader trend which can be observed among both profit driven and non-profit organisations - but how successful were they?

The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.