Trust in charities and other public institutions - May 2017
We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.
Some key findings:
Friends for life: how can charities be part of childhood and family life?
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Charities trying to reach families are operating in a competitive market. Explore the channels that work most effectively when trying to reach parents/children, and read why building a support base from a young age could benefit your charity.
New research - how auditors, the charity commission and summaries can promote public trust
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What do the public think about the way charities report their impact and spending? We recently conducted three focus groups with charity-friendly members of the public to gauge their thoughts on a range of issues regarding charity reporting.
Charity membership schemes: are we still bowling alone?
Is our collective desire to 'be part of something' really on the decline? We're launching new large-scale research into membership for charities, so we've written this blog exploring factors affecting sign ups to various charity membership schemes. Can the charity sector hope to replicate the success of commercial membership schemes?
Facts & Figures: Young People and Charities
We're pleased to present a new Facts and Figures report which gives a quick overview of volunteering and charitable activities by young people in the UK. Discover how many 16-24s are volunteering, the likelihood of donations being made by this demographic, and more.
Comic Relief: How the brand connected with Millennials and Generation Z
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Comic Relief acknowledged the challenge of keeping 16-24 year olds 'emotionally connected' in the run-up to this year's telethon. The way the charity chose to meet this challenge reflects a broader trend which can be observed among both profit driven and non-profit organisations - but how successful were they?
Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
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The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
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The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
The Seven Sentiments of Cynical Donors - Perceptions of Charities in Brexit Britain
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We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.
Sentiments of cynical donors in a post-truth society
We recently held focus groups comprised of donors across a range of ages, giving them the opportunity to have meaningful discussions on issues including trust in charities and perceptions of our sector. Discover what the donors thought and how it could impact your charity.