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2 in 3 people think rebrands and London offices are a waste of charities’ money

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Donors are reassured when no one earns over £50,000 or travels on first class rail

  • 69% of people think London-based offices and rebrands are ‘somewhat’ or ‘very’ wasteful (slide 2)
  • Over a third of people think lobbying government or other organisations is ‘fairly’ or ‘very’ worthwhile (slide 2)
  • 54% feel the same way about advertising, while 61% say that about developing a website (slide 2)
  • The best way for charities to make people feel confident they’ll spend a donation well is to not allow staff to travel first class on expenses according to 52% (slide 3)
  • Half of people would feel confident if the organisation was run mostly by volunteers (50%), no one earned more than £50,000 a year (47%) and no one got a bonus (46%) (slide 3)
  • One in three said they’d feel confident if a charity had no offices in London, while 23% would if staff paid for their own Christmas party. One in ten would if staff worked a day a month for free (slide 3)

Charities hit by significant drop in trust levels over the past year

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10 percentage point drop sees them fall to 7th most trusted institution, Armed Forces remain top

  • Public trust in charities has fallen for the first time since 2011. 56% of people now trust charities ‘quite a lot’ or ‘a great deal’, compared to 66% in 2013 (slide 3)
  • Charities drop to 7th in the list as they’re overtaken by schools, small businesses and the Royal Family (slide 3)
  • Armed Forces remain top with 70% despite a fall of 8%, while Scouts and Guides remain in the top three on 64% (slide 3)
  • Political parties are still bottom on 12%, with 51% trusting them very little (slide 2)
  • Only a quarter trust the Fundraising Standards Board, while 28% have never heard of it (slide 4)
  • People were also asked which statements a charity could make that would reassure them about making a donation or would convince them the charity was doing a good job (slide 8)
  • 70% chose ‘every new charity has to be scrutinised by the Charity Commission before it is approved’ and 68% selected ‘every charity’s accounts are on the Charity Commission website’ (slide 8)
  • 68% opted for charities reviewing their costs every year to keep them low (slide 8)