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The New Alchemy Parts 2 and 3: Trends and motivations

This is the second part of our new volunteering report and you can download it free in the top right hand corner of this page. It's being released in seven parts:

Part 1 – The political and social landscape for volunteering

Part 2 – Volunteering trends over the last decade

Part 3 – Harnessing volunteer motivations

Part 4 – The changing mechanics of volunteering

Part 5 – Engaging the young, the old and the family to volunteer

Part 6 – How do we manage the 21st Century Volunteer?

Part 7 – Conclusions and recommendations

This is Part 2.

2 in 3 people think rebrands and London offices are a waste of charities’ money

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Donors are reassured when no one earns over £50,000 or travels on first class rail

  • 69% of people think London-based offices and rebrands are ‘somewhat’ or ‘very’ wasteful (slide 2)
  • Over a third of people think lobbying government or other organisations is ‘fairly’ or ‘very’ worthwhile (slide 2)
  • 54% feel the same way about advertising, while 61% say that about developing a website (slide 2)
  • The best way for charities to make people feel confident they’ll spend a donation well is to not allow staff to travel first class on expenses according to 52% (slide 3)
  • Half of people would feel confident if the organisation was run mostly by volunteers (50%), no one earned more than £50,000 a year (47%) and no one got a bonus (46%) (slide 3)
  • One in three said they’d feel confident if a charity had no offices in London, while 23% would if staff paid for their own Christmas party. One in ten would if staff worked a day a month for free (slide 3)