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2 in 3 people think rebrands and London offices are a waste of charities’ money

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Donors are reassured when no one earns over £50,000 or travels on first class rail

  • 69% of people think London-based offices and rebrands are ‘somewhat’ or ‘very’ wasteful (slide 2)
  • Over a third of people think lobbying government or other organisations is ‘fairly’ or ‘very’ worthwhile (slide 2)
  • 54% feel the same way about advertising, while 61% say that about developing a website (slide 2)
  • The best way for charities to make people feel confident they’ll spend a donation well is to not allow staff to travel first class on expenses according to 52% (slide 3)
  • Half of people would feel confident if the organisation was run mostly by volunteers (50%), no one earned more than £50,000 a year (47%) and no one got a bonus (46%) (slide 3)
  • One in three said they’d feel confident if a charity had no offices in London, while 23% would if staff paid for their own Christmas party. One in ten would if staff worked a day a month for free (slide 3)