Free Resources
Charities hit by significant drop in trust levels over the past year
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10 percentage point drop sees them fall to 7th most trusted institution, Armed Forces remain top
- Public trust in charities has fallen for the first time since 2011. 56% of people now trust charities ‘quite a lot’ or ‘a great deal’, compared to 66% in 2013 (slide 3)
- Charities drop to 7th in the list as they’re overtaken by schools, small businesses and the Royal Family (slide 3)
- Armed Forces remain top with 70% despite a fall of 8%, while Scouts and Guides remain in the top three on 64% (slide 3)
- Political parties are still bottom on 12%, with 51% trusting them very little (slide 2)
- Only a quarter trust the Fundraising Standards Board, while 28% have never heard of it (slide 4)
- People were also asked which statements a charity could make that would reassure them about making a donation or would convince them the charity was doing a good job (slide 8)
- 70% chose ‘every new charity has to be scrutinised by the Charity Commission before it is approved’ and 68% selected ‘every charity’s accounts are on the Charity Commission website’ (slide 8)
- 68% opted for charities reviewing their costs every year to keep them low (slide 8)
Over a third of people think charities should have less than six months of expenditure in reserves
People more likely to want lower charity reserves when talking money instead of months
- When asked how many months expenditure a charity should keep in reserve, the average of people’s responses was 7.3 months
- Just 4% said up to 1 month
The Six Reports of Summer
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
Thanks for everything! How do charities recognise and say ‘thank you’ to their key donors
Charities have always relied on fundraising to survive, coming up with new and exciting methods alongside the staple ones that have existed for years. But how do they recognise the impact donors have on their work? And how do they say thank you?
The lives of donors are changing. Are charities keeping up?
The general public, the sector's donors, are changing. Society is ageing, living longer, using the internet on mobiles and ordering 87,000 different types of coffee.
Get all the slides from Joe Saxton's recent presentation to the Institute of Fundraising Technology Conference.
Nine campaign tactics for charities to consider before a General Election
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We have combed through the comments we received from MPs in this year’s Charity Parliamentary Monitor to get a sense of which campaigning tactics used by charities are the most effective.
A Healthy Audience: does the number of people who have a medical condition or a disability dictate the size of charities that support them?
This report asks: does the number of people who have a medical condition or a disability dictate the size of charities that support them?
A short briefing on corporate gift aid
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Corporate Gift Aid was reformed in the year 2000 to provide a tax benefit for the company making the donation. Prior to this, charities had been able to reclaim Gift Aid on donations made by companies.