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Donor outlook less gloomy amongst core supporters, research shows - negativity from existing non-donors may overly darken the picture
- Those more likely to say they either have given less, or will give less, to charity during an economic downturn are less likely to have given anything anyway!
- Charities should focus on their actual core donor pool, which remains resilient - especially amongst
How Government Definitions Overestimate Levels of Volunteering
This briefing looks at how government measures the levels of volunteering in the UK (and touches on measurements of civic participation) and suggests there are a number of ways in which the current research methodology is over-estimating the level of volunteers.