We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.

Some key findings:

The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

This week, our blog explores some of our statistics on public sentiment towards refugees and highlights the importance of the work that charities are doing to alleviate the refugee crisis.

We recently held focus groups comprised of donors across a range of ages, giving them the opportunity to have meaningful discussions on issues including trust in charities and perceptions of our sector. Discover what the donors thought and how it could impact your charity.

Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
 

Numbers and statistics are regularly presented to us in adverts and on the news - but do you ever stop to question if they are correct? Following the rise of 'fake news' and with some charities statistics coming under scrutiny recently, our Managing Director Michele Madden shares insight on how and why you should be sure about what you're saying.

The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.

With the support of charities, disabled people have gained legislative successes over the last two decades; but misinformed and problematic perception of disability persists. We reflect on campaigns shaking things up and challenging the way able-bodied people might think about disability in this week's blog.

It's not unusual for people to loathe politicians; it is remarkable, however, that this year's US presidential race has managed to cause reputational harm to the charity sector, and celebrity charitable foundations in particular. This week's blog asks - how many more celebrity charitable foundations do we need? Is it time for celebrities to resist the trend of starting their own foundations, and simply donate to trusted established charities instead?

Our latest research with the public has revealed that public irritation with fundraisers has declined.