We recently held focus groups comprised of donors across a range of ages, giving them the opportunity to have meaningful discussions on issues including trust in charities and perceptions of our sector. Discover what the donors thought and how it could impact your charity.
Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
Numbers and statistics are regularly presented to us in adverts and on the news - but do you ever stop to question if they are correct? Following the rise of 'fake news' and with some charities statistics coming under scrutiny recently, our Managing Director Michele Madden shares insight on how and why you should be sure about what you're saying.
The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.
With the support of charities, disabled people have gained legislative successes over the last two decades; but misinformed and problematic perception of disability persists. We reflect on campaigns shaking things up and challenging the way able-bodied people might think about disability in this week's blog.
It's not unusual for people to loathe politicians; it is remarkable, however, that this year's US presidential race has managed to cause reputational harm to the charity sector, and celebrity charitable foundations in particular. This week's blog asks - how many more celebrity charitable foundations do we need? Is it time for celebrities to resist the trend of starting their own foundations, and simply donate to trusted established charities instead?
Our latest research with the public has revealed that public irritation with fundraisers has declined.
Westminster has become a crowded environment for charities, with numerous organisations campaigning and competing for MPs' time. Compounding this, our latest research reveals that just under 1/4 of Conservative MPs state that charities should not campaign in parliament. So how can charities best navigate this difficult landscape and get their voices heard by key decision makers?
Families are a valuable pool of support, but they are often neglected when charities are looking for potential supporters. Find out how and why your charity could benefit from engaging this valuable support group.
The children and young people charity sector has seen a marked decline in popularity over the past few years. Our latest blog explores contextual factors and public perceptions affecting this sector; what, if anything, can individual charity brands do to restore a favourable view?