Going Viral | Covid-19: How did charities respond to the first phase of the crisis?

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To find out how charities are responding to the first phase of the Coronavirus Covid-19 outbreak, we conducted twenty-four interviews speaking to a range of charity sector staff from CEOs, directors, heads and officers working in strategy, fundraising, marketing and communications, and some front-line staff working on service provision. See what they had to say in this free report.

What are healthcare professionals’ key priorities when referring patients to charities?

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Healthcare professionals are important gatekeepers in linking patients with the relevant charities for their needs. Our past research has shown that 69% of the public agree that they would be more likely to go to a charity for information about a health condition if a nurse, GP, or consultant recommended it[1]. This emphasises the essential role that healthcare professionals play in getting people to access key information and services from charities.

But what are healthcare professionals looking for when they refer to charities?

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