As easy as Alpha, Bravo, Charlie... How to communicate better with your supporters

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The majority of the British public who currently give to charity plan on giving the same amount (or more) over the next 12 months; but will this always be the case? And how can charities ensure they remain on good terms with supporters amidst looming change in the world of charity fundraising?

Trust in who? Where is the charity sector with trust and why does it matter?

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At nfpSynergy we published our six-monthly data on trust in charities this week. Last week the Charity Commission published their ‘every other year’ research on the same topic. Our research showed a significant increase in trust since the nadir of last autumn. But what else do we now know about the dynamics of trust and charities?

Welcoming gender diversity to our surveys

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When taking our surveys, we want to make sure that all research participants feel valued and satisfied that their preferences for how they wish to describe themselves are being respected, not least in terms of gender.

We feel this represents not only ethical research but also best practice research because participants are more likely to be open in their responses if they feel comfortable with the research process itself. This is at the heart of what we do. We see the people who participate in our research as participants and not respondents.

Where does the charity sector need more insight?

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At nfpSynergy we’re always working to give our clients the latest stats on what the public think of charities and how they interact with them. Whether it’s what proportion currently trust the sector (56%), what the ideal charity would spend on fundraising costs (14%) or how far the public support the Fundraising Preference Service (31% ‘definitely’, 33% ‘probably’), we’ve got our finger on the pulse when it comes to public opinion.

Don’t believe the statistics, shared parental leave is working

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It’s been a year since the government’s new Shared Parental Leave came into force. The change enables eligible men to share up to 52 weeks of parental leave with their partner and has been held up as one of the key contributions of the Lib Dems to the coalition government.

How can charities change the world?

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Our new report Past Imperfect, developed over the last 18 months examines data from the fields of Cancer, heart disease, disability, poverty, and the environment to try and see what changes, for better or worse have taken place over the last few decades. This blog is an edited version of our conclusions, as much as anything to encourage people to read the whole report!

 

Taking responsibility: the public needs persuading on the Syrian refugee crisis

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At last week’s MRS Conference, Baroness Neuberger mentioned that politicians should take more initiative and leadership and pay less attention to the worst examples of public opinion.

She also talked about how in the past the UK accepted around 70-90k refugees from Nazi Germany and Austria between 1933 and 1938, when economic conditions were much more dire, and those people served the country extremely well.

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