In our latest free research, we explore the landscape of will and legacy donations for charities in the UK.

Polling companies were criticised for failing to correctly call Brexit and, more recently, the election of Donald Trump  - but how much of this criticism is fair? And who is really at fault - the pollsters, or those interpreting the polls?

Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Download the charts to find out more.

The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.

The majority of the British public who currently give to charity plan on giving the same amount (or more) over the next 12 months; but will this always be the case? And how can charities ensure they remain on good terms with supporters amidst looming change in the world of charity fundraising?

• What is the most popular cause in the UK?
• Which cause attracts the largest proportion of individual donations?
• Which causes are gaining in popularity, and which are going down?

Discover answers to these and more questions in this free report

The latest wave of nfpSynergy research in trust in charities and other public institutions shows that charities have recovered from the media coverage in the second half of 2015. 

Below are the key findings. Please download the full report for more details.

At nfpSynergy we published our six-monthly data on trust in charities this week. Last week the Charity Commission published their ‘every other year’ research on the same topic. Our research showed a significant increase in trust since the nadir of last autumn. But what else do we now know about the dynamics of trust and charities?

In 2008 we published the first Mission Impossible report, which brought together over 80 vision and mission statements from a range of  non-profit organisations. And now we did it again! 

When taking our surveys, we want to make sure that all research participants feel valued and satisfied that their preferences for how they wish to describe themselves are being respected, not least in terms of gender.

We feel this represents not only ethical research but also best practice research because participants are more likely to be open in their responses if they feel comfortable with the research process itself. This is at the heart of what we do. We see the people who participate in our research as participants and not respondents.