The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
We published a free report last week to try and make charity benchmarking a little easier. Our blog this week explores some of the main findings of the report, how we put it together, and details how some of our perceptions on the charity sector changed as a result of the research.
We are pleased to publish this analysis of different types of charities, based on their differing incomes and expenditures. Our archetype will allow charities, donors, and others to understand what the benchmark is for each type of charity, thus ensuring that judgements are made based on norms of income and expenditure for similar charities.
Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
Research recently published by a global communications marketing firm seems to contradict the findings from our research last autumn which indicated that trust in charities was at the highest level since 2013. Why the disparity between their research and ours? In this week's blog, Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities and other bodies, with a focus on understanding the UK sector and different factors impacting on the public's trust.
In our latest free research, we explore the landscape of will and legacy donations for charities in the UK.
Polling companies were criticised for failing to correctly call Brexit and, more recently, the election of Donald Trump - but how much of this criticism is fair? And who is really at fault - the pollsters, or those interpreting the polls?
Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Download the charts to find out more.
The time has come again to reflect on the last 12 months and thank our clients and partners for inspiring us to keep researching topical issues in the sector with 12 free reports.
The majority of the British public who currently give to charity plan on giving the same amount (or more) over the next 12 months; but will this always be the case? And how can charities ensure they remain on good terms with supporters amidst looming change in the world of charity fundraising?