We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.

Some key findings:

This free report gives an overview of the charity landscape in Northern Ireland recently revealed by the introduction of compulsory registration in 2013. 

Key facts: 

In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.

The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

We published a free report last week to try and make charity benchmarking a little easier. Our blog this week explores some of the main findings of the report, how we put it together, and details how some of our perceptions on the charity sector changed as a result of the research.

We are pleased to publish this analysis of different types of charities, based on their differing incomes and expenditures. Our archetype will allow charities, donors, and others to understand what the benchmark is for each type of charity, thus ensuring that judgements are made based on norms of income and expenditure for similar charities.

Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
 

Research recently published by a global communications marketing firm seems to contradict the findings from our research last autumn which indicated that trust in charities was at the highest level since 2013. Why the disparity between their research and ours? In this week's blog, Joe Saxton and Hannah Bennett highlight ten things to consider when interpreting statistics on trust in charities and other bodies, with a focus on understanding the UK sector and different factors impacting on the public's trust.