Going viral – our new research shows the public think charities are vital at the moment.

This week's blog looks at a technique to identify the most focused and coherent messages for your organisation.

This week's blog looks at journalists' favourite causes and how they compare with the general public and MPs.

Announcing our new monitor, the Charity Brand Evaluator, our product for in-depth brand research to help charities understand how their brand is performing in all circumstances.

You asked - we delivered.

The updated version of the essential facts and figures about the UK charity sector at your fingertips, including statistics on volunteering, donations, size of the sector and more. Take a look at the 10 key figures below and download the full article for more:

10 key facts

Do you listen to your stakeholders regularly? Are you sure you do it right? Based on our 15+ years in this business, here are some tips for getting the most out of your stakeholder research. 

We continue a series of essential facts and figures on particular regions and audience in the nonprofit sector. This short report presents an overview of the third sector in Wales, the Welsh population, and their levels of trust and the views of Wales based and Welsh-serving charities.

Some key facts are:

Healthcare professionals are important gatekeepers in linking patients with the relevant charities for their needs. Our past research has shown that 69% of the public agree that they would be more likely to go to a charity for information about a health condition if a nurse, GP, or consultant recommended it[1]. This emphasises the essential role that healthcare professionals play in getting people to access key information and services from charities.

But what are healthcare professionals looking for when they refer to charities?

Data from our research is used by charities in many different ways, with some adopting it as a core element in their campaigns. Skilfully incorporated into your campaign, relevant research facts can really make your message stand out, adding thousands of voices to support your own, but how can charities best go about this? This blog outlines four tips for adding research to support your campaign.
 

We continue tracking the level of trust in the UK charity sector. This report presents the data from 2017 along with the historical data going as far back as 2006.