Healthcare professionals are important gatekeepers in linking patients with the relevant charities for their needs. Our past research has shown that 69% of the public agree that they would be more likely to go to a charity for information about a health condition if a nurse, GP, or consultant recommended it[1]. This emphasises the essential role that healthcare professionals play in getting people to access key information and services from charities.

But what are healthcare professionals looking for when they refer to charities?

Data from our research is used by charities in many different ways, with some adopting it as a core element in their campaigns. Skilfully incorporated into your campaign, relevant research facts can really make your message stand out, adding thousands of voices to support your own, but how can charities best go about this? This blog outlines four tips for adding research to support your campaign.
 

We continue tracking the level of trust in the UK charity sector. This report presents the data from 2017 along with the historical data going as far back as 2006.

We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.

Some key findings:

This free report gives an overview of the charity landscape in Northern Ireland recently revealed by the introduction of compulsory registration in 2013. 

Key facts: 

In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.

The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

We published a free report last week to try and make charity benchmarking a little easier. Our blog this week explores some of the main findings of the report, how we put it together, and details how some of our perceptions on the charity sector changed as a result of the research.