This week's blog looks at the findings from our latest report on how to measure public giving and some of the pitfalls and challenges in doing so. 

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

This is a presentation of our data on the public's opinion about charity spending. We also have a video of this presentation here, presented by Joe Saxton, with some great insight and explanation of what the data means for charities.

When we first explored public understanding of charitable trusts and foundations in the UK, the findings were stark. Despite their central role in funding charities, few people could explain what these organisations are or what they do. But how does this picture look elsewhere?

At nfpResearch, we’ve just completed our summer wave of research in Canada. The picture is mixed: trust in charities remains relatively strong, but participation in giving is flat, and optimism about the future feels fragile. Drawing on our latest data, as well as wider sector insights, here are three recommendations for Canadian charities as we head into 2026.

Broaden the base of givers

As we head into the final quarter of the year, many nonprofits are deep in review and planning for the year ahead. With this in mind, we've run a series of webinars across the US, Canada, UK and Ireland to share some of the key trends we're seeing in our research that should be on your radar.