This week's blog looks at the findings from our latest report on how to measure public giving and some of the pitfalls and challenges in doing so. 

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

This is a presentation of our data on the public's opinion about charity spending. We also have a video of this presentation here, presented by Joe Saxton, with some great insight and explanation of what the data means for charities.

Eva Spencer

Maia Coelho

Support for charities is personal, and a strong brand personality is key to creating lasting emotional connections amongst current and potential supporters. But what makes the ideal charity? Let’s uncover the attributes that truly resonate with people.

Sarah Nathan & Peter Dawson

The charity sector in Scotland, Wales, and Northern Ireland entered 2025 facing significant financial pressure. Rising costs, increased demand for services, and uncertainty around long-term funding have created a climate of anxiety. Yet, despite these challenges, there are clear reasons for optimism, with promising trends in giving, public sentiment, and government collaboration offering a brighter outlook.

Pressures Facing the Sector