PEST Analysis for the nonprofit sector

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This free report is intended to highlight the most influential PEST factors that all charities should keep in mind when developing their strategies for the coming years. It provides a starting point for charities trying to understand which of the big events happened in recent years are likely to affect their work, beneficiaries and supporters.

How can overseas aid and development charities better understand what drives their support?

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This week's blog explores some findings from our Brand Attributes research on qualities the public believe the "ideal" charities possess, and how International Development charities may be able to utilise these qualities to mobilise public support more effectively.

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