At nfpSynergy, we've been tracking the proportion of the UK public that volunteer for over ten years. This report gives an overview of volunteering over time from as far back as 2003 up until August 2017.
Here are some of our key findings:
This week's blog explores some findings from our Brand Attributes research on qualities the public believe the "ideal" charities possess, and how International Development charities may be able to utilise these qualities to mobilise public support more effectively.
In an attempt to better understand how levels of trust affect the third sector, we've started a new research programme to try and identify what exactly charities are trusted to do, and how they are trusted compared to other sectors.
How we give, who/what we give to, and how much we give - what effect will continued upheavals in our economic and political life have on these aspects of our lives?
This week's guest blog explores the importance of Customer Experience. Martin Jervis argues that charities can't hide behind terminology; ultimately, donors, beneficiaries, supporters, and volunteers are 'customers'. Therefore, they should be approached with strategic and tactical expertise; but unfortunately, this is scarce in the UK.
We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.
Some key findings:
Greenpeace are the latest charity we've seen adopting virtual reality to engage and inform their supporters. After giving it a go, Aisling Buckley reflects on the highs, lows, and the future of VR in the charity sector.
Following a stint of bucket collecting for Plan International UK at Liverpool Street Station, our MD categorised the different types of people we encountered throughout the day. Discover the traits of 'the passionate one', the two different types of 'apologists', and everyone in-between in this week's comical blog!
In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.