How can overseas aid and development charities better understand what drives their support?

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This week's blog explores some findings from our Brand Attributes research on qualities the public believe the "ideal" charities possess, and how International Development charities may be able to utilise these qualities to mobilise public support more effectively.

Should a Charity care about the Customer Experience?

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This week's guest blog explores the importance of Customer Experience. Martin Jervis argues that charities can't hide behind terminology; ultimately, donors, beneficiaries, supporters, and volunteers are 'customers'. Therefore, they should be approached with strategic and tactical expertise; but unfortunately, this is scarce in the UK.

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