Winds of change: prepare for a decade of shifts and uncertainty
How we give, who/what we give to, and how much we give - what effect will continued upheavals in our economic and political life have on these aspects of our lives?
Should a Charity care about the Customer Experience?
This week's guest blog explores the importance of Customer Experience. Martin Jervis argues that charities can't hide behind terminology; ultimately, donors, beneficiaries, supporters, and volunteers are 'customers'. Therefore, they should be approached with strategic and tactical expertise; but unfortunately, this is scarce in the UK.
Trust in charities and other public institutions - May 2017
We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.
Some key findings:
Virtually green – Greenpeace is using virtual reality to bring its campaigns to life. But does it work?
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Greenpeace are the latest charity we've seen adopting virtual reality to engage and inform their supporters. After giving it a go, Aisling Buckley reflects on the highs, lows, and the future of VR in the charity sector.
Donor's Eleven - the different types of people who give (or don't) to bucket collections
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Following a stint of bucket collecting for Plan International UK at Liverpool Street Station, our MD categorised the different types of people we encountered throughout the day. Discover the traits of 'the passionate one', the two different types of 'apologists', and everyone in-between in this week's comical blog!
Five things to do to make your brand shine
In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.
Facts & Figures: Young People and Charities
We're pleased to present a new Facts and Figures report which gives a quick overview of volunteering and charitable activities by young people in the UK. Discover how many 16-24s are volunteering, the likelihood of donations being made by this demographic, and more.
Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
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The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
The ideal charity brand explained
With numerous organisations working towards similar goals, it is becoming increasingly difficult for charities to distinguish themselves. How to combat this? Create a brand with a clear personality that donors and potential donors are sure to connect with; but this is easier said than done...
Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
- Read more about Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
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The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.