Five things to do to make your brand shine
In this week's blog, we highlight five of the most important things we've learned from our Brand Attributes research about how charities can raise their brand awareness and make their brand really shine.
Facts & Figures: Young People and Charities
We're pleased to present a new Facts and Figures report which gives a quick overview of volunteering and charitable activities by young people in the UK. Discover how many 16-24s are volunteering, the likelihood of donations being made by this demographic, and more.
Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
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The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
The ideal charity brand explained
With numerous organisations working towards similar goals, it is becoming increasingly difficult for charities to distinguish themselves. How to combat this? Create a brand with a clear personality that donors and potential donors are sure to connect with; but this is easier said than done...
Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
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The public want transparency when it comes to charity spending. In our new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
The Seven Sentiments of Cynical Donors - Perceptions of Charities in Brexit Britain
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We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.
An Uphill Battle: How charities are trying to change stereotypes of refugees
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This week, our blog explores some of our statistics on public sentiment towards refugees and highlights the importance of the work that charities are doing to alleviate the refugee crisis.
Sentiments of cynical donors in a post-truth society
We recently held focus groups comprised of donors across a range of ages, giving them the opportunity to have meaningful discussions on issues including trust in charities and perceptions of our sector. Discover what the donors thought and how it could impact your charity.
Foreign aid: why direct giving works
Critics of the UK Government's foreign aid spending have recently postulated that taxpayer money is being lavished on ineffective development initiatives, and filling the coffers of corrupt regimes around the world. We disagree - find out why in this week's blog.
An Emotional Journey: How charity brands can cut through the noise
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Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.