From nfpSynergy to nfpResearch: A Look Back on a Transformative Year


From nfpSynergy to nfpResearch: A Look Back on a Transformative Year

It's been a year of change for us at nfpResearch, starting with a rebrand and following with new products, new free resources, and a commitment to taking our client experience to the next level. As this year draws to a close, we celebrate our accomplishments and say thanks to everyone who made them possible. Happy holidays, everyone!

As the year comes to a close, we at nfpResearch want to take a moment to reflect on all that we have accomplished in the past 12 months.

It’s been a big year for our organisation – in February, we finalised our rebrand from nfpSynergy to nfpResearch. This decision made for a significant undertaking, but we believe that the past year has proved us right that this new brand better reflects the focus and direction of our organization. We are dedicated to providing high-quality research and insights to the non-profit sector, and our new name captures this commitment.

In addition to serving our clients, we have also made a concerted effort to continue our long tradition of giving back to the wider charity community. Members of our team have appeared in numerous events and initiatives to spread our expertise with the sector, and we’ve continued our goal to provide free resources with charities at every level.

We’ve offered free digital events such as our Research Reflections or Grow Your Brand webinars, plus our output of free resources such as this year’s Campaigning Report have helped to give charities a better awareness of the current landscape for the sector. We couldn’t be prouder to be sharing our insights with those working to make a positive impact in the world.

We’ve also grown the scope of our research products. We’ve upgraded our most popular tracker CAM to helpfully provide monthly data, allowing clients to observe the real-time impacts of their campaigning and fundraising efforts. We’ve launched our Brand Raiser Model, giving charities a decisive model to guide their media spend. Plus, we’ve doubled down on equalities research, delivering multiple waves of research aimed at exploring the views of minority ethnic and LGBTQ+ audiences. All of our data is also now available on our improved client dashboards, which have made it a breeze to track trends or to view the audience segmentations that matter to you at the push of a button.

This year also marks the launch of our new Small Charity Research Award. We believe in the power of research to shape the effectiveness and strategy of charities of all sizes, and our promise of a £10,000 research project offered free to one small charity is the culmination of this belief. Applications are still open, so don’t hesitate to get in touch.  

With 2023 just around the corner, we want to express our gratitude to everyone who has made this incredible year possible. We owe a big thanks to all our clients who have partnered with us and trusted us to help them achieve their research goals. Your support and confidence in our work means the world to us. 

We also want to show our gratitude to our dedicated team who have taken to working post-covid with flexibility and no lack of enthusiasm. We want to say to the members of our growing team - thanks for all your work that’s made this our best year yet. 

As we look ahead to the new year, we are excited to continue serving our clients and supporting the charity sector. We are grateful for the opportunity to make a difference and are committed to helping organizations achieve their goals and make a positive impact in the world. Thank you for a wonderful year, and we look forward to what the future holds for nfpResearch.

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