Two thirds of people think that charities spending money on rebranding or London offices are wasting donations, new research shows.

Based on a sample of nearly 60 UK charities and nfpSynergy data, this five part report looks at some key questions and analyses two areas in detail: the relationship between awareness and income, and that between awareness and media spend.

Just one in 17 people think charities should save more than a year’s expenditure for a rainy day, a new study shows.