Most of the work we publish contains some data from either quantitative or qualitative research. Evidence for our assertions is typically a pre-requisite before we create ideas or recommendations about what we think is happening.

We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.

Some key findings:

Interested in finding out about what the public think about the way charities report their impact and spending? You can find out exactly what was said in our focus groups on this topic when you download this free report.

This free report gives an overview of the charity landscape in Northern Ireland recently revealed by the introduction of compulsory registration in 2013. 

Key facts: 

The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.

We are pleased to publish this analysis of different types of charities, based on their differing incomes and expenditures. Our archetype will allow charities, donors, and others to understand what the benchmark is for each type of charity, thus ensuring that judgements are made based on norms of income and expenditure for similar charities.

Joe Saxton addresses the uncertain future of UK individual giving in this new free report. Discover why Gift Aid is not as widely taken up as it might be, and reflect on what future solutions to this problem may look like.

Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
 

In this brand new free report, we publish findings from our research into 20 of the most well known corporate foundations in the UK. 

Some key findings:

In our latest free research, we explore the landscape of will and legacy donations for charities in the UK.