Free Resources
Trust in charities and other public institutions - May 2017
We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.
Some key findings:
nfpSynergy focus group quotes about annual reports and accounts
Interested in finding out about what the public think about the way charities report their impact and spending? You can find out exactly what was said in our focus groups on this topic when you download this free report.
Facts & Figures: Northern Ireland
This free report gives an overview of the charity landscape in Northern Ireland recently revealed by the introduction of compulsory registration in 2013.
Key facts:
Facts & Figures: Young People and Charities
Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money
The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.
The Seven Sentiments of Cynical Donors - Perceptions of Charities in Brexit Britain
We recently held focus groups comprised of donors across a range of ages. They discussed issues including trust in charities and perceptions of our sector. Discover what they thought and how it could impact your charity in this new free report.
Just my Type - An Archetype Analysis of Charity Finances
We are pleased to publish this analysis of different types of charities, based on their differing incomes and expenditures. Our archetype will allow charities, donors, and others to understand what the benchmark is for each type of charity, thus ensuring that judgements are made based on norms of income and expenditure for similar charities.
How could Gift Aid be improved and generate more income for charities?
Joe Saxton addresses the uncertain future of UK individual giving in this new free report. Discover why Gift Aid is not as widely taken up as it might be, and reflect on what future solutions to this problem may look like.
An Emotional Journey: How charity brands can cut through the noise
Emotion plays a significant role when people make choices - like the choice to support one charity instead of another. Discover more about how you can tailor your campaigns to take people on an emotional journey and distinguish your charity in this free report.
Strong Foundations: How corporate foundations raise money and do good work
In this brand new free report, we publish findings from our research into 20 of the most well known corporate foundations in the UK.
Some key findings:
Facts and Figures: Legacies for charities
In our latest free research, we explore the landscape of will and legacy donations for charities in the UK.
Charities at Christmas 2016
Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Download the charts to find out more.