It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Thank you to everyone who attended our Insights event. If you couldn't make it, thank you for your interest in the event and we hope to see you next time.

Our presentations are now available for free download on this page for anyone who would like them.

This is a report we wrote to compare the "social media presence" (index reflecting Facebook ‘likes’, Twitter ‘followers’ and YouTube ‘subscribers’) of all UK charities. The report also analyses the Top 50 UK charities by fundraised income - comparing the Top 25 of those against the 25 most popular UK shops, and the Top 25 FTSE companies by market capitalization.

How do top charities compare with private sector giants? And is there a correlation between a charity’s income and its social media presence? Read on.

What does the journalist believe about the issue your charity works on? Do they think things are getting better or worse? And does it even matter?

Results from our latest survey of 152 journalists suggest it matters quite a lot. How journalists perceive past progress on an issue is closely linked to how optimistic they feel about the future. That combination of backward and forward-looking sentiment is likely to shape which stories get told and how.

See the end of this blog for the chart mentioned throughout, and its image description.

What journalists want from charities: findings from in-depth interviews with nine Irish journalists

Between October 2025 and January 2026, nfpResearch conducted nine in-depth interviews with journalists working across Ireland’s major media outlets. The aim was simple: to understand how charities can work more effectively with the media.

Charities invest significant time and effort in media engagement. But what makes journalists want to cover a story?

By nfpResearch co-Managing Director, Tim Harrison-Byrne

Last year, Cian and I travelled to the United States for a series of conferences and meetings with colleagues across the nonprofit sector. On that trip, and in the months since, we have spoken with leaders working in communications, marketing, development and executive roles at both funders and delivery organisations across the country. All conversations were off the record.

Naomi Croft

Charity CEOs are vital in promoting their charity and cause with the public. But stepping into the limelight can be fraught with unwelcome challenges.

Barriers to developing public profile

Logan DiFranco