The Six Reports of Summer

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We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

The Right Attitude

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Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.

By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for. But researching, creating and implementing attitudinal segments are not easy or cheap exercises.

Fundraising Preference Service: Opt-out numbers are down, but that is a low bar to set for the quality of communications

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Almost two years ago, the Fundraising Preference Service (FPS) was launched. This blog explores a little of what we have heard from the sector about the take-up of the service and what this tells us about communication in the sector.

Faith-based charities: is appealing to non-religious audiences possible?

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For faith-based charities, a common challenge is attracting supporters who are not necessarily religious or belong to a specific denomination. From our research in November 2017, we have been able to draw out some interesting findings that could help faith-based charities think about how to do this differently and effectively.

We are happy to find a general warmth towards religious/faith-based charities. Across Britain, 3 out of 10 people in Britain are very likely or quite likely to support them if it was a cause they believed in.

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