The Six Reports of Summer
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
The Politics of Charities
What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?
Global Digital Fundraising
Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?
A Healthy Audience: does the number of people who have a medical condition or a disability dictate the size of charities that support them?
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This report asks: does the number of people who have a medical condition or a disability dictate the size of charities that support them?
Which health charities have the most fundraising success?
Public happy to see charity shop managers draw a salary, but confusion remains over who is paid in charities
Fifty per cent of public say they would donate to medical charities, survey finds
The Right Attitude
Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.
By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for. But researching, creating and implementing attitudinal segments are not easy or cheap exercises.
CEO salaries increase in line with charity income, study finds
Chief executive salaries 'have risen in line with charity income over five years'
The connected consumer – how can charities cope?
Joe Saxton, Driver of Ideas at nfpSynergy, was the keynote speaker for NFP World 2013 (no relation).