In the first chapter of Membership and the Charity Sector, we explored how we define and categorise membership organisations. Having received a positive response from many organisations seeking to improve their own programmes, we are proud this week to be releasing the full report for free.
Membership has long been a staple of organisations, clubs, and interest groups. But in the digital age, the concept of membership has been pushed to new frontiers. Now, it has expanded to include global online communities, subscription-based services, and access to perks for those who patron businesses and organisations. This digital membership revolution has decidedly changed how we think about communities and organisations, but is just one part of a bigger picture.
Today nfpResearch is launching its first Small Charity Research Award. This is an opportunity for a charity with an income under £1 million / €1 million to receive a £10,000 research project for free. The nfpResearch team will work closely with the successful charity to design a research project to fulfil your charity and research objectives.
In the early 1900’s, Unilever co-founder Lord Leverhulme surmised a problem just as relevant now as it was a century ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Benchmarking success in marketing and advertising has always presented this problem, with any sort of understanding relying heavily on retroactive review once your marketing budget is already spent.
At nfpResearch, we have been thinking, like almost every other organisation right now, about how the events of recent years have impacted how we work. More people than ever are tele-commuting from their living rooms, and if the headlines are to be believed, returning to the office has become a sore subject for many of them. So, we’re doing a survey to find out how the charity sector is currently choosing to work, which you can take here.