Free Resources
A strong charity brand comes from strong beliefs and values
This updated report is a must-read for everyone who is interested in charity branding. It looks at how to create a strong, belief-based brand for voluntary sector organisations.
Smaller charities grow at a third the rate of large or medium-sized ones; and are more likely to see incomes actually shrink in a downturn
- Medium-sized charities grow their specifically voluntary incomes even more strongly than larger ones [8% compared to 7%]
- Yet large charities still retain the edge over medium-sized ones, in terms of overall income growth
- “Lower profil
Youth volunteering levels flat, 2006-7 and show “engagement watershed” around age 16
- 17-25 year olds seem most regularly engaged with charities, not least re volunteering
- 11-16 year olds seem least regularly engaged, possibly due to exam pressures
- “Start where young people are at,” counsels Saxton
A model for strategic decision making
This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.
What kind of supporter marketing strategy does your non-profit have?
Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle.
Government’s own data shows no upward trend in volunteering since 2001
- No evidence that targeting of young, old or other priority groups has been successful
- “Disappointing, given significant public funding”; “better research needed into what does and doesn’t work”, vies Saxton
Levels of at-least-once
Research shows effective lobbying requires voluntary income
- Financially independent charities most likely to engage with, and impress, MPs
- Top 30 MP-impressing UK charities’ average voluntary income is 61%, against 38% sector-wide average
- Only 5 of Top 30 MP-impressing UK charities have less t
Public trust in charities slumps nine points, 2006-2007
- Scarce 2 in 5 British adults claim they trust British charities, according to latest figures (July 2007)
- Only the BBC and the Banks seem to have taken a bigger institutional battering
- Lower social grades (DEs), 55-64 year olds and tho
Stressed out: a public experience of stress at work (2008)
In late 2006, the Samaritans commissioned nfpSynergy to design and conduct a research study into the state of stress today in the UK. One of the key findings was the extent to which people’s work contributed to their stress levels and impacted on their lives.
Less Equal than Others; Ethnic minorities and the criminal justice system
This is an external report from Clinks, a registered charity.
Who volunteers? Volunteering trends 2000-2007
This briefing looks at some results from nfpSynergy's Charity Awareness Monitor to analyse volunteering trends over the last 7 years. While volunteering levels have remained fairly constant, the demographics of volunteers have changed.
Unlocking potential; How offenders, former offenders and their families can contribute to a more effective Criminal Justice System
The Clinks Taskforce was set up to identify ways in which offenders, former offenders and their families can make a positive contribution to the policies, services and practices that affect them, both in prison and the community.