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Volunteering levels flat since 2003
- Older volunteers decline by a third (since 2001), despite campaigns
- Government strategy fails to deliver rising volunteer numbers thus far
Volunteering levels have been fluctuating (18-20%) but remained broadly flat since 2003, wi
New report says online fundraising needs more than “donate now”: donors must be engaged on their own terms in online world
- “Donate now” buttons forget all rules of fundraising
- Exploit modern e-habits via social networks and blogs, or “painlessly” as donors surf and shop, experts urge
- “Passion, persistence and partnership” lucrative cyber keys for charitie
Passion, persistence, and partnership: report summary
Charities have been waiting 10 years for the internet to revolutionise their fundraising. It's finally happening, in unexpected ways.
3 in 4 MPs think charities campaign better than companies
- MPs love charitable constituency focus, face-to-face briefings - and media opportunities!
- MPs hate mass mailings - or being bored!
- “Be more targeted and personal,
A strong charity brand comes from strong beliefs and values
This updated report is a must-read for everyone who is interested in charity branding. It looks at how to create a strong, belief-based brand for voluntary sector organisations.
Smaller charities grow at a third the rate of large or medium-sized ones; and are more likely to see incomes actually shrink in a downturn
- Medium-sized charities grow their specifically voluntary incomes even more strongly than larger ones [8% compared to 7%]
- Yet large charities still retain the edge over medium-sized ones, in terms of overall income growth
- “Lower profil
Youth volunteering levels flat, 2006-7 and show “engagement watershed” around age 16
- 17-25 year olds seem most regularly engaged with charities, not least re volunteering
- 11-16 year olds seem least regularly engaged, possibly due to exam pressures
- “Start where young people are at,” counsels Saxton
A model for strategic decision making
This report looks at strategic decision making when database marketing to supporters. Download it for a decision making tree, useful tips, and examples of what to do.
What kind of supporter marketing strategy does your non-profit have?
Whilst in reality charity marketing strategies are carefully crafted and multidimensional, in the public eye they all too often appear simple and unsubtle.
Government’s own data shows no upward trend in volunteering since 2001
- No evidence that targeting of young, old or other priority groups has been successful
- “Disappointing, given significant public funding”; “better research needed into what does and doesn’t work”, vies Saxton
Levels of at-least-once
Research shows effective lobbying requires voluntary income
- Financially independent charities most likely to engage with, and impress, MPs
- Top 30 MP-impressing UK charities’ average voluntary income is 61%, against 38% sector-wide average
- Only 5 of Top 30 MP-impressing UK charities have less t
Public trust in charities slumps nine points, 2006-2007
- Scarce 2 in 5 British adults claim they trust British charities, according to latest figures (July 2007)
- Only the BBC and the Banks seem to have taken a bigger institutional battering
- Lower social grades (DEs), 55-64 year olds and tho