Four ways to raise your charity’s profile
This blog looks at why your profile and visibility is important for your brand and four examples of how to increase it.
This blog looks at why your profile and visibility is important for your brand and four examples of how to increase it.
This week's blog looks at the findings from our latest report on how to measure public giving and some of the pitfalls and challenges in doing so.
It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!
We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:
What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?
Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?
Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.
By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for. But researching, creating and implementing attitudinal segments are not easy or cheap exercises.
Being immersed in our sector, it can be easy to forget that we’re subject to a lot more news about charity than the general public. Sure, there are a few items that have a wide reach: scandals, Christmas ad round-ups, the occasional accusation from a politico. Or, charities can be used as a peripheral indicator of hardship, with a presence around the war in Ukraine, death of the Queen, or cost-of-living crisis. But in general, the relationship between the public and charities falls back on the belief that no news is good news.
As we approach what has been called the most depressing day of the year, this week's blog looks into how mental health and wellbeing charities are changing the narratives surrounding "Blue Monday" to make it a more positive day and to encourage the British public to speak more about mental health.