This blog looks at why your profile and visibility is important for your brand and four examples of how to increase it.

This week's blog looks at the findings from our latest report on how to measure public giving and some of the pitfalls and challenges in doing so. 

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.

By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for. But researching, creating and implementing attitudinal segments are not easy or cheap exercises.

nfpPublic Minority Ethnic Lead, Leiyuan Tian, writes:

Over the years, charities have become better at working with minoritised ethnic communities in the UK. What we are still often missing is that these diverse communities are anything but homogenous and they are evolving faster than the language used to describe them.

Charities invest significant time and resource in acquiring supporters – but understanding what those supporters actually want and what keeps them engaged is often less straightforward.

So nfpResearch hosted a webinar exploring how charities can better understand, shape and strengthen their supporters' experience.

nfp’s co-MD, Cian Murphy, and Head of Projects, Katharina Zistler, drew on data from two of nfpResearch's research programmes:

nfp co-director, Cian Murphy, writes:

Public support for overseas aid has been declining

When we first explored public understanding of charitable trusts and foundations in the UK, the findings were stark. Despite their central role in funding charities, few people could explain what these organisations are or what they do. But how does this picture look elsewhere?

As we head into the final quarter of the year, many nonprofits are deep in review and planning for the year ahead. With this in mind, we've run a series of webinars across the US, Canada, UK and Ireland to share some of the key trends we're seeing in our research that should be on your radar.