The Six Reports of Summer

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We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

The Right Attitude

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Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.

By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for. But researching, creating and implementing attitudinal segments are not easy or cheap exercises.

Planning your 2024 strategy: lessons from our webinar

Submitted by ben.roberts on

In preparation for what will inevitably be an eventful year for charities, this week our team hosted a free webinar where we explored what to expect for 2024. From changing donor habits, shifting public trust, and an upcoming general election, we believe that it’s never been more important for the sector to stay ahead of the curve when it comes to strategy. We appreciate everyone who was able to join us for our online event, but don’t worry if you couldn’t make it: today we’re sharing our key takeaways from UK Charities: Planning your 2024 strategy


Using a PESTLE analysis

Submitted by ben.roberts on

nfpResearch recently appeared at CharityComms’ Strategic Marketing Conference 2023, an event which made for an absolute treasure trove of insights into marketing and comms. Having received a lot of positive feedback around one of our resources, we thought that we’d share it in today’s blog to give you an idea of how you can evaluate the external factors that can impact your charity and mission.

Charity in the press: it can't all be bad news?

Submitted by ben.roberts on

Being immersed in our sector, it can be easy to forget that we’re subject to a lot more news about charity than the general public. Sure, there are a few items that have a wide reach: scandals, Christmas ad round-ups, the occasional accusation from a politico. Or, charities can be used as a peripheral indicator of hardship, with a presence around the war in Ukraine, death of the Queen, or cost-of-living crisis. But in general, the relationship between the public and charities falls back on the belief that no news is good news.

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