This blog looks at why your profile and visibility is important for your brand and four examples of how to increase it.

This week's blog looks at the findings from our latest report on how to measure public giving and some of the pitfalls and challenges in doing so. 

It's Christmas time and as per tradition we're giving away 12 more of our reports. They address key issues like lobbying, fundraising and trust, plus a couple of niche ones like Gift Aid and media spending. Enjoy!

We've been sending out quite a few free reports recently, so we thought we'd put them all in one convenient place. Here's a preview of what's available:

The Politics of Charities

What do the public think about charities having the right to lobby? And what does it mean to MPs and journalists for charities to 'be political'?

Global Digital Fundraising

Global communication has opened up new opportunities to engage with communities and key audiences. So what does this mean for non-profits in different environments?

Segmenting your key audiences enables you to reach the right people with the right messages – the ones that will inspire people to make a difference will help you to grow your organisation and meet your objectives.

By building up a detailed picture of your different audiences, their attitudes and their motivations, you can tailor your communications so they have the highest chance of achieving the action you’re looking for. But researching, creating and implementing attitudinal segments are not easy or cheap exercises.

When I first started working in the charity sector, I had only a vague idea of what a charitable trust or foundation was. The names were often historic – usually a person long since deceased – and they seemed to sit quietly in the background, influential but invisible. I doubt I was alone in that confusion, but I wanted to find out for certain how the average person would get on explaining what these organisations are and  what they do.

What does the public know?

Maia Coelho

Support for charities is personal, and a strong brand personality is key to creating lasting emotional connections amongst current and potential supporters. But what makes the ideal charity? Let’s uncover the attributes that truly resonate with people.

As we approach the end of the year, the team at nfpResearch would like to take a moment to wish all our partners, clients, and friends in the charity sector a joyful holiday season. It’s been an eventful year for us, filled with meaningful research, new initiatives, and exciting opportunities to share our findings with you. This has included a refresh of our product line, and the addition of our sector data monitor nfpIntelligence.

In our most recent webinar, hosted October 8th 2024, we explored the importance of effecti

Naomi Croft

On Wednesday 5th June we hosted an online event sharing clips and analysis from interviews we did with members of the UK’s ethnic minority communities regarding their engagement with charities. This was an opportunity for charities to get a deeper insight into how these under-represented audiences engage with the third sector and what could be done to better involve them through donations, awareness, and volunteering.