Trust in charities, and why it matters
ACEVO and nfpSynergy are partnering to provide ACEVO members and nfpSynergy clients with a comprehensive understanding of trust, and how it relates to charities. With this series of reports we hope to give you are a more nuanced understanding of what trust is and why it is important for your charity. In this first report, we will look at how trust in the charity sector has performed over recent years, how the public disclosure of bad practice has affected it (which demographics in particular have seen the biggest falls) and which charities are more likely to be trusted.