Who cares about admin? Ten nuggets on how the public think their ideal charity should spend its money

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The public want transparency when it comes to charity spending. In this new free report, we uncover what our most recent Charity Awareness Monitor research revealed about how the public think the ideal charity would spend its money.

Just my Type - An Archetype Analysis of Charity Finances

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We are pleased to publish this analysis of different types of charities, based on their differing incomes and expenditures. Our archetype will allow charities, donors, and others to understand what the benchmark is for each type of charity, thus ensuring that judgements are made based on norms of income and expenditure for similar charities.

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